At A.M. Films & Advertising, we consider music videos as a new medium of pure poetic filmmaking. We like the fact that with music videos one can do anything really and not be burdened by a narrative or dialogue.
The A.M. Films & Advertising team has been involved with directing/ co-directing some the most innovative and path breaking music videos in the history of the Indian video industry. These works have broken all pre-established rules, been milestones in creative styling and cinematic brilliance.